NYFW Confessions: Rogelio Reyna for Bobbi Brown
From the fields of Oklahoma to the runways of New York Fashion Week, Rogelio Reyna has been escaping the small town and producing inspiring makeup looks for women of all lifestyles. Rogelio exudes a passion for makeup that is apparent in the brilliant work he has done at Bobbi Brown, whether on a face chart or a fashion week model. As part of Fashion Week Confessions, Rogelio gives Lively Magazine the inside story about how his makeup looks transpired for the Fall 2013 New York Fashion Week runways.
How did you first get started in makeup?
Ever since I can remember, I’ve always been intrigued by makeup. I grew up in a small town in Oklahoma with immigrant parents and older brothers who played football. Football never interested me so I started acting and dancing. I loved being part of the theatre where makeup played a big role – it was an escape for me from the real world. I had always watched my mom do her makeup and I would do my girlfriends’ makeup but it wasn’t until I graduated from college that I thought about it as a profession. I got a job a Dillard’s, working for Lancôme, and slowly grew as an artist, until one day I met Bobbi in Colorado and my life changed forever. That was 13 years ago!
What influences your techniques when creating looks for the runway or everyday makeup wear?
One of the greatest advantages of working for Bobbi Brown is that I am able to learn from Bobbi herself. She strongly believes in teaching women to be their own makeup artist and to be who they are. Makeup shouldn’t change the way a woman looks, it should be used to enhance the features they already have. I’ve learned from Bobbi that there is a big difference between runway and reality makeup, and how women want to see themselves. Women rarely want to look made up.
What is your favorite part about NY fashion week?
One of the greatest privileges of being an ambassador for Bobbi Brown is being given the opportunity to lead a show. It is truly an honor. Growing up on a farm in Oklahoma, I could never have imagined keying a show for Bobbi Brown Cosmetics. I also love working directly with the designers and interpreting their vision while staying true to the Bobbi Brown aesthetic.
Which shows were on your schedule for Fall 2013 Fashion Week?
This season, I lead two shows for Bobbi Brown – Raleigh Denim and Rafeal Cennamo. I also was part of Bobbi’s beauty team for the Billy Reid show. I unfortunately didn’t get to stay all of fashion week this season, as I committed to a mega event in Chile. I’m the Director of Artistry and Education for Latin America (including Puerto Rico, Mexico, Chile and Argentina and soon Peru and Brazil), so duty called!
How did you come up with the makeup concept behind those gold eyebrow details for the Rafael Cennamo show?
The brows were all Rafael. He is a genius and loves to push the envelope. His presentations are always dramatic. The inspiration for this collection was gold architecture in Versailles, which translated into gold eyebrows on the models. My challenge was to get them to stay on!
Which look at fashion week were you most excited about translating from the face chart to the model?
Rafael was exciting because it was dramatic – beautiful skin, gorgeous lips and bold eyes – but of course, not realistic. Raleigh Denim was very Bobbi. Warm chocolates created a soft smokey eye against fresh skin and a subtle matte lip.
What are some essentials or tools that you always make sure to bring to the shows?
I never show up backstage without my BBU Foundation Palette & Lip Palette. It houses every shade of Corrector, Concealer & Foundation for all skin tones, while the Lip Palette has every shade and formula of Bobbi Brown Lip Color. Fashion Week must-haves!
Make sure to check out Rogelio Reyna’s Fashion Week Diary, Everything Bobbi!