“Beyond being a brilliant artist and wonderful talent, Nagi was one of the most incredibly unique spirits that I have known.” This is how Sheila Stepanek, CEO/EP of Partizan US described the young Japanese artist Nagi Noda. Noda, originally from Tokyo, left a great impression on the the world of art, film, and fashion before her untimely death in 2008. She built her career as a director of music videos and ad campaigns for musicians such as The Scissor Sisters, and Cut Copy, as well as companies such as Coco Cola and Nike. In 2006, she received the Bronze Lion at the Cannes Lions International Advertising Festival for a piece that she created for Coca-Cola: “What goes around comes around”, which like her highly acclaimed music video for Japanese pop star Yuki’s song “Sentimental Journey”, featured multiple “analog” clones of the featured characters. Another video that caught the attention of millions of viewers was the short film, “Mariko Takahashi’s Fitness Video for Being Appraised as an ‘Ex-fat Girl” which is a parody of Susan Powter’s first workout film and features actors dressed as poodles with real poodle heads superimposed over theirs.
Noda’s creativity and originality did not stop at just film making and directing. She also took on various other projects, such as her fashion label “Broken Label”, in which she collaborated with the famous fine arts painter, Mark Ryden. Other collaboration projects included one with L.A/N.Y. fashion brand Libertine which featured her character Hanpanda, the half panda/half other beast.
One of Noda’s most incredible, and ingenious projects was featured in her HAPTIC exhibition. This exhibition featured 15 animal-inspired headpieces, or “hair hats” which were styled out of real human hair by Noda’s own hands. These imaginative and beautiful animals, such as bears, lions, and elephants, were constructed on the models’ heads, partly from hair extensions but also incorporating the girls’ own hair. To learn more about the life and accomplishments of Nagi Noda, click here.