PHX International Media Center
Located in Beijing, China, the Phoenix International Media Center, created by BIAD UFo, locates in the southwest corner of Chaoyang Park. The project area is 1.8 hectares and the total floor area of the building is 65,000m2 with a height of 55m. The purpose of the office is to provide an abundance of open spaces for the public to get interactive experiences, which expresses the unique operation concept of Phoenix Media. There are media offices, broadcasting studios and production offices inside of the building as well. The two offices located in the Media Center, generate many public shared space. In the east and west parts of the shared spaces, there are continuous steps, landscape platforms, sky ramps and crossing escalators which fill the building of energetic and dynamic spaces. During Beijing’s windy winter time, the smooth surface and round shape also mitigate the severe street wind effects from high-rise buildings. Meanwhile, the shell also provides a climate buffer space for the functional spaces as an “Green Coat”. The shell also provides for energy saving and low carbon concepts. For more information on the Phoenix International Media Center, click here.