Pat McGrath

Louis Vuitton Fall/Winter 2012 ad campaign — photo by Steven Meisel; makeup by Pat McGrath

Pat McGrath is said to be one of the most influential make up artists of the world. With no fashion or makeup background, she had only completed one course in art at a Northampton College. Her love for fashion and all things makeup gets credited to her mother, Jean McGrath. She says that they would sit there and comment on the clothes worn in all of the classical movies. Her breakthrough in her career was in the early 1990′s when she was working for i-D magazine and put the magazine into a position of international importance. In the mid 1990′s she became known for her “latex petals stuck to faces, vinyl lips, and bodies drenched in powder paint.” McGrath explained her creative process, saying: “I’m influenced a lot by the fabrics that I see, the colors that are in the collections, and the girls’ faces. It’s always a challenge but that’s the key – to make it different every time.” Today, Pat is currently Global Cosmetics Creative Design Director for Procter and Gamble. She is behind some of the most powerful make up brand names such as Cover Girl, Max Factor and Dolce and Gabanna. She has worked with numerous celebrities as well as high end fashion designers. For more info on McGrath and her one of a kind makeup esthetic click here.