Coach and Saint James
When iconic French fashion meets modern American style, a cross-continental love affair is born. Coach and Saint James have collaborated to create a sure-to-be classic collection of their own. It’s “nautical meets New York” in this new line of canvas bags, beachwear, clothing and accessories, all featuring the refreshing Saint James style. The series, released this month, is limited-edition and celebrates this upcoming season as The Summer of the Stripe. Lively talks with Kerry Diamond, Coach’s Divisional Vice President of Public Relations and Collaborations, and Guillaume Jamet, Managing Director/North America for Saint James, to uncover more about the must-have items.
How did the idea of partnering with Saint James come about?
Kerry: Everyone at Coach is a big fan of Saint James. We all have the Saint James striped shirt in our closets. Each time we discussed potential collaborations, Saint James was at the top of the list.
What heritage do the companies have in common?
Guillaume: Coach and Saint James both share a respect of tradition and craftsmanship.
What inspired the collection?
Kerry: Both Coach and Saint James have rich histories, so the design team drew from that. Think of all the iconic European personalities wearing striped shirts while vacationing at the French seaside, like Audrey Hepburn and Picasso and Brigitte Bardot, and marry that with Coach’s fashion-forward American sportswear sensibility.
Can you describe what the process was like when designing the key pieces of the collection?
Kerry: The design team was very inspired because there was such a rich base to draw from. Everything about Saint James is evocative and iconic.
What kind of items can we expect to find in the collection?
Guillaume: A selection of nautical inspired bags, t-shirts, dress and accessories – all items showcasing the history of Coach and Saint James joined together to celebrate their respective heritage this spring.
How long – and where – will the items be available for purchase?
Guillaume: The items will be available in May at select Coach locations and Saint James stores.
6 Must-Haves from the Saint James Collection: